The platform is rolling out a fresh option that permits them to reduce the quantity of AI-created content appearing in their timelines. This step comes as the platform announced that it currently hosts more than 1 bn content made with AI.
Testing and Rollout
The new functionality is in a pilot phase over the following weeks before a widespread launch. This development comes amid a surge in AI content, spurred by recent video-generation tools.
AI Content on Other Platforms
It has been noted that nearly a tenth of the fastest-growing channels on a competing service only show content made by AI. A considerable share of this content is classified as “AI slop”, a phrase for poor-quality, bulk-generated content that is frequently absurd or surreal.
Our research shows that numerous viewers appreciate content made with AI tools, from digital art to informative clips, and we aim to give people the power to adjust the amount of that, depending on their own preferences,” stated a spokesperson.
Scale of AI Content
The platform disclosed that there are presently over a billion videos on its service identified as artificially created. In total, in excess of 100 million media items are uploaded to the platform every day, making AI content a minor portion of its complete catalog.
Customizing Your Feed
Users will be able to limit or boost the level of AI-generated videos they see by accessing the topic control option in the platform and picking the AI content topic. Other topics that are already be modified under the tool include current affairs, clothing, cosmetics, and dance.
Platform Guidelines
TikTok’s guidelines require creators to identify “realistic” AI-made content, and it prohibits dangerous AI impersonations of celebrities or emergencies. Any realistic AI-generated clip that is not labeled can be deleted under its user guidelines.
In addition, the app will from now on attach an artificially created tag to content made using its built-in AI features, or flagged by an collaborative effort for recognizing AI-generated material. This step is aimed to deter users from attempting to bypass the labeling process.
Responsible AI Funding
TikTok is also introducing a $2m AI literacy fund for experts and institutions to develop educational content about using AI responsibly. This program will benefit educational bodies specializing in educating computer science.
Platform Protection
The video-sharing app has supported its safety measures, during controversy over plans to cut jobs for hundreds of content moderators in Britain. It is expected to reduce hundreds of positions in its user protection team in its British office, with labor groups and internet security professionals voicing alarm that people are being substituted by automated systems.
A company official clarified that staff-based oversight would continue to be important, but artificial intelligence can protect employees by eliminating the most harmful content prior to it gets reviewed by people. The platform announced a 76% decrease in shocking and graphic content reviewed by content reviewers over the previous year due to reliance on its machine learning processes.
We believe it is crucial to balance staff and AI to keep the platform safe,” the executive stated. “We’ll have humans as part of that process, but we also think it’s highly necessary to minimize viewing of unsafe media as quickly as possible, which is the area in which a extensive automated help is really helping us process content quickly.”
